This pin on Pinterest instantly caught my eye becasue of how BRILLIANT the branding is. I saved it on one of my boards for review later on, and only recently circled back to find out the back-story. GuacTruck is a Filipino-based food truck that, if nothing else, is brilliantly designed. They are conscious of their carbon footprint, and utilize eco-friendly sources – like cornstarch-based cutlery (?!?) and recyclable packaging that customers are encouraged to return for recycling. The food concept is assembly-line style (like Subway, Chipotle, or Qdoba), with see-through, acrylic food containers placed at customers’ eye-level. All that aside, the actual truck design was carefully thought-out, designed, and executed – I’m in love!! The back of the truck in particular was the inspiration for my business cards – I love that it’s simple, yet still conveys so much information. More pics below!
Photo credit: GuacTruck