This is the main photo - the one that'll show up in search results. The laptop is clean, open & turned on, but I also took a second to clean up the desktop too. Normally my desktop looks more like this:
DON'T JUDGE ME! But really, this is my desktop normally, and it would look terrible to have that in my listing so I threw all those icons into a single folder for the time being.
Then, I'll take more photos of the exterior from different angles to show that it's in good physical shape.
If there are any physical flaws, I'll make sure to photograph them clearly & indicate where they are so there's no misunderstanding. In the body of the listing I'll also mention them and refer to the photo: "1 small dent & 1 small smudge on lid, see photo".
When selling a laptop that's older than a year and/or is out of warranty, it's important to play up any special things that are included. In my case, I had upgraded the memory & hard drive until no more could fit, and also had thousands of dollars worth of software installed. Technically eBay won't let you say anything about software in your listing because you can't sell software - in fact, my listing was pulled when I had a list of the programs. A way around it is to just say "+ lots of extras", and include a closeup of the screen with all the programs displayed. When all was said & done, I sold my laptop for $690 when others were selling for $3-400.
Here's a quick photo of my (super simple) setup. It's literally a big piece of white paper on top of a hamper. I leaned the paper against the wall & arranged the shoes on top of it. Voila! Easy, inexpensive seamless white background!
This is what I got with my camera + flash, only adjusting levels a bit & adding the watermark. Gorgeous right?!
I chose this as the main photo because it clearly shows the shoes/material/heel/platform, then took photos from different angles to show off the entire shoe:
I also took a few detail shots to show the shoe size, Gucci-branded accents, and soles.
These are still for sale, email me for details if you want them for yourself!